01 / YOU’RE INVITED

Earn from every sale you bring.

All models on this site are AI-generated

Fashion creator in independent streetwear

smthg is a fashion platform and social network in one: a place where independent brands, creators and fashion lovers discover, share and shop something new. Join us as a Founding Creator.

02 / WHAT WE OFFER

Three reasons to join early.

02 / WHAT WE OFFER

Three reasons to join early.

02 / WHAT WE OFFER

Three reasons to join early.

01

20% from every sale you bring

A paid collaboration. You earn on every sale of the independent brands you work with.

01

20% from every sale you bring

A paid collaboration. You earn on every sale of the independent brands you work with.

02

No samples needed

Show pieces through Virtual Try-On, right from your phone.

02

No samples needed

Show pieces through Virtual Try-On, right from your phone.

03

Your format

Try-on content, live sessions with the brands, or simple cross-posting from your channels. We shape it around you.

03

Your format

Try-on content, live sessions with the brands, or simple cross-posting from your channels. We shape it around you.

03 / THE BRANDS

Premium pieces. Real earnings.

03 / THE BRANDS

Premium pieces. Real earnings.

03 / THE BRANDS

Premium pieces. Real earnings.

We don’t do mass market. smthg works only with independent premium street style labels, with limited drops and pieces your audience can’t find everywhere. Higher price points mean your 20% from every sale actually adds up.


One $400 jacket sold through you = $80 in your pocket.

Independent premium streetwear piece
Independent premium streetwear piece
Creator community at a fashion event

04 / CREATOR COMMUNITY

Meet the people behind the labels.

04 / CREATOR COMMUNITY

Meet the people behind the labels.

04 / CREATOR COMMUNITY

Meet the people behind the labels.

Partner creators join a community with access to fashion events, where you meet producers, designers and models.


As a Founding Creator you are the face of the independent labels launching with smthg.

05 / FOUNDING CREATORS

We would love you to join us.

05 / FOUNDING CREATORS

We would love you to join us.

05 / FOUNDING CREATORS

We would love you to join us.

We are inviting you to become one of our Founding Creators, a paid collaboration where you earn from every sale of the independent brands you work with.

Founding Creator portrait
Founding Creator portrait

06 / FOUNDING CREATOR PROGRAMME

You are invited to become a Founding Creator.

Write to us and we will share all the details in a quick chat.