01 / FOUNDING CREATOR GUIDE

From virtual try‑on to your first sale.

smthg brings independent premium street style labels, creators and fashion lovers into one place. As a Founding Creator you are among the first: we match you with brands, you share them your way, and you earn from every sale you bring.

All models on this site are AI-generated

Creator in a New York taxi

02 / YOUR ROUTE

Your route as smthg creator

02 / YOUR ROUTE

Your route as smthg creator

02 / YOUR ROUTE

Your route as smthg creator

1

Join the founding community

Join the founding community

Write to us. After a short call you are one of our Founding Creators.

Write to us. After a short call you are one of our Founding Creators.

2

We match you with brands

We match you with brands

We pick independent premium labels that fit your style and your audience.

We pick independent premium labels that fit your style and your audience.

3

Get your link

Get your link

Join our affiliate program to get your personal link to the brand’s drop on smthg.

Join our affiliate program to get your personal link to the brand’s drop on smthg.

4

Try it on

Try it on

Virtual Try-On from your phone. No samples, no shipping, no waiting.

Virtual Try-On from your phone. No samples, no shipping, no waiting.

8

Grow with us

Grow with us

Fashion events with the designers, producers and models behind the labels.

Fashion events with the designers, producers and models behind the labels.

7

Earn 20%

Earn 20%

From every sale that comes through your link.

From every sale that comes through your link.

6

Your followers try it on

Your followers try it on

They upload a photo and see the piece on themselves, from your link.

They upload a photo and see the piece on themselves, from your link.

5

Tell the story

Tell the story

Show the pieces your way. Talk about the label, its story and why you picked it.

Show the pieces your way. Talk about the label, its story and why you picked it.

03 / FOUNDING CREATORS

Why join now

03 / FOUNDING CREATORS

Why join now

03 / FOUNDING CREATORS

Why join now

01

No samples

Virtual Try-On replaces physical samples.

02

Your format

Posts, stories, reels or lives. No post quotas.

03

No exclusivity

Keep working with the brands you already love.

04

Hand-picked labels

Premium street style, limited drops.

05

First in

You help shape smthg from day one.

LONG TERM

A collaboration that grows with you

As part of the smthg community you work with smthg brands drop after drop, season after season, and grow together with them.

LONG TERM

A collaboration that grows with you

As part of the smthg community you work with smthg brands drop after drop, season after season, and grow together with them.

SUSTAINABILITY

Lighter on the planet

Every try-on is virtual. No samples travel to you and back, which is better for our planet and people.

SUSTAINABILITY

Lighter on the planet

Every try-on is virtual. No samples travel to you and back, which is better for our planet and people.

04 / CONTACT

Ready to start? Write to us.

EMAIL

contact@smthg.us