Your Brand Space connects your drop directly with consumers already drawn to brands like yours, discovered through community and influencers
smthg runs the creator side for you — selection, brief, and campaign. We match your drop with creators whose audience already follows labels like yours, so your team stays on the product.
The creator presents your pieces through virtual try-on. Consumers see how a piece sits on a real body before they order, and they can try it on themselves with virtual try-on as part of the experience. Your drop reaches consumers who are drawn to brands like yours.
Combined fee on GMV
Covers platform operations and influencer support. Charged only on confirmed, sold orders.
Space to grow your brands ambassadors community
Your community space is part of the subscription — no separate fee to host it.
01
Upload your own campaign, set your drop window, and choose your quantities. Your brand identity stays front and centre.
02
Members join free, ahead of the release. The community that shows up on day one is the one you built.
03
Produce to confirmed orders, or ship from stock you already hold. Physical fulfillment and returns are managed by you, while processes, flows and communication with shoppers and influencers are supported by smthg.
08 / FOUNDING BRAND PROGRAMME
Apply as a Founding Brand.
Selecting the first cohort now. Priority placement, dedicated onboarding.
We review every application · Response within 5 business days